[Sulwhasoo] First Care Activating Serum 60ml

$115.00 $142.00


  • First care serum that awaken skin radiance with JAUM ACTIVATOR™
  • Sulwhasoo's best-selling, post-cleanse boosting serum is formulated with our proprietary herbal blend, JAUM Activator™, to address 6 elements of visible skin concerns in a single step to help bring skin to its optimal state: hydration, visible wrinkles, brightness, radiance, translucency, and moisture barrier to reveal balanced, youthful-looking skin and help boost the absorption of following skincare products.

After morning and evening cleansing, begin your First Peace Ritual with First Care Activating Serum.

Each person may have different effects.
※ All purchased items from our listings will be shipped from South Korea.

Customer Reviews

Based on 15 reviews
Theresa R.
Great serum

Great serum

Katie C.

I’m on my second bottle, and don’t plan to run out! This stuff soaks into my skin so nicely!

Excellent products

Everyone raves about the serum, and it is good, but my favorite is this foaming cleanser. It feels so luxurious and does not leave my skins feeling dry. It is an essential as a part of my double cleanse routine. I love it.

my favorite products

One of my favorite k beauty products that I keep repurchasing. It has a very light consistency and feel on the face, and it can be absorbed quite well into the skin, adding nice hydration to my skin. It has light but pleasant herbal scents that do fade away quite quickly. Moreover, I use it especially when I have breakouts. It helps stabilize my skin quite well.

A permanent in my routine now!

I’ve been using this stuff through a whole bottle now and it’s SO GOOD! I’m 27, so I don’t have a ton of wrinkles to speak on, but I feel like it’s just made me skin better. Noticeably less clogged pores, brighter complexion and my skin feels like it’s more elastic while still firm.